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LOS ANGELES DERBY DOLLS

The Derby Dolls' are fun, flirty, and most importantly, bad ass. I wasn't just creating a new identity for the league, I was creating an identity that told the story of the players themselves. The players are mothers, daughters, teachers, athletes and everyone in between.

The one thing they have in common is their love of roller derby. When they step out onto that track, they are a new person. The Derby Dolls are an escape for many of the players to be someone they aren't on an everyday basis. These women embrace their characters to the full extent and now their identity embraces the individuality of the players themselves, as well as the league as a whole entity.

 
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